Our Values

THE MANIFESTO

“What we eagerly await is all the sweeter when it finally arrives.”

Every day, we imagine jewelry that makes a statement, pieces that instantly elevate an outfit, that you stack, mix, and make your own. They’re the ones people notice, the ones that draw compliments, the ones you reach for again and again. Your everyday icons.

At LOU.YETU, we design a new kind of costume jewelry; bold, signature pieces created without compromise, made to keep up with real life.

With yours, and with every woman’s. The one chasing time, the one having fun, the one who celebrates.

Every day, we imagine statement pieces, the kind that elevate a look in a flash, that you layer and collect, that get noticed and spark compliments. They’re your everyday favorites, the ones you never leave behind.

In every design, we stand for well-made work. A respect for skilled hands, for fine materials, for precision in every gesture. Behind each piece: ideas, repeated movements, a constant pursuit of quality.

At LOU.YETU, we want to bring new life to costume jewelry and we believe doing things right means giving ourselves the means to do so.

It’s what we’ve done since the beginning, in 2009.And it’s what we’ll keep doing, always.