At LOU.YETU, we design a new kind of costume jewelry, bold signature pieces created without compromise, made to withstand real life: your life, and the lives of all women. Those racing against time, those who play, those who celebrate.
Behind each creation, there’s an idea, a spark, a repeated gesture. We believe in well-made work, in craftsmanship that honors the hands that shape it and the materials chosen with care. Quality isn’t a luxury for us, it’s an obsession.
At LOU.YETU, we want to redefine what costume jewelry can be. And we believe that doing things right means giving ourselves the means to do so. That’s what we’ve been committed to since the beginning. And that’s what we’ll continue to do, always.
Camille, the creator
"I love creating, traveling, and being moved."
"My grandmother has always been passionate about jewelry. She loves hunting for beautiful pieces and has her own creations made by skilled artisans. She passed on this passion to me when I was young and often tells the story of the day she found me, at 8 years old, selling my latest creations at a market in Brittany.
A few years later, after gaining experience in marketing, I decided to take the leap. I started with just ten pieces, which I sold from my apartment. They quickly sold out. I found a new workshop, learned how to design and assemble pieces, and soon the ‘louves’ joined the adventure.
Today, I have more projects than time to complete them, a smile on my face every morning — and the rest of the story, we write together every day.”
Camille @camille__riou
For Those who are always racing against time,Who cross all of Paris just to steal a moment for themselves,Those in search of perfection, whose imperfections we love even more, Those full of beautiful contradictions.
We celebrate WOMEN.
With wide, sparkling eyes.We marvel, we gently slip back into childhood, if only for a moment.
We see life through a child’s eyes.
Living Creativity
At LOU.YETU, creativity is instinctive, joyful, and free-spirited, it’s not a process we force, it’s something we feel. Each piece is born from a gesture, an idea, a moment lived; we imagine, we explore, we refine. Our style is bold and radiant, never rigid or overthought. We don’t follow trends, we move ahead of them, or choose to ignore them entirely. Because for us, creation is about expression, about daring to feel something and turning that emotion into form. It’s a living rhythm, guided by spontaneity and shaped by intention.
The craft, the hands, the obsession with quality
At LOU.YETU, every piece begins with a spark, an idea, a sensation, a movement. It is brought to life through repeated gestures and refined craftsmanship, guided by an uncompromising attention to detail. We believe in well-made work: the kind that’s passed down, perfected over time, and felt in every curve, clasp, and finish. For us, quality isn’t a luxury, it’s a promise we make with every creation.
